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市场营销概念

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市场营销概念

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市场营销定义 - 搜狗百科

市场营销定义 市场营销 又称为市场学、市场行销或行销学。 简称“营销”,台湾常称作“行销”,是指个人或集体通过交易其创造的产品或价值,以获得所需之物,实现双赢或多赢的过程。它包含两种含义,一种是动词理解,指企业的具体活动或行为,这时称之为市场营销或市场经营;另一种是名词理解,指研究企业的市场营销活动或...
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市场营销概念市场营销概念

是市场营销概念中的核心要素. 如何通过克服市场交换障碍, 顺利实现市场交换, 进而达到实现企业和社会经济效益之目的, 是市场营销学研究的核心内容.交换不仅是一种现象,...
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市场营销概念的相关内容_知乎

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市场营销概念的更多内容_搜狗指南

[图文]2006年4月17日 - 世界经理人为您提供丰富、全面的市场营销的概念文章和知识,让您第一时间了解有关市场营销的概念的热门信息,更多市场营销的概念资讯尽在世界经理...
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市场营销定义-百度经验

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市场营销概念(最全最准确)_百度文库

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营销概念_图文_百度文库

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市场营销概念知识文章 - 世界经理人

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市场营销定义 - MBA智库文档

一、市场营销定义需要、欲望和需求是市场营销的出发点。其中,需求是指顾客对某产品有购买力且有购买欲望。市场需求=人口*购买力*购买欲望。Human needs are states of felt ...
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市场营销学基本概念 - MBA智库文档

A概念 所谓市场营销信息系统,是指由人、设备和程序所构成的一个相互作用的持续的复合体,其基本任务是及时、准确地搜集、分类、分析、评价和提供有用的信息,为营销决...
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